You will be shocked to know that out of every four small businesses, one doesn’t even have a proper website for their business. This is the reason why many companies, especially small businesses, face issues related to the malfunction of not keeping them updated with the market scenario. One can even receive vast chunks of orders online if they have the correct mindset and the vision of developing an optimized eCommerce website designed by the leading website redesign company.Here are 12 effective tips that you can implement while building a business website. Table of Contents
- 1. Keep your Website Mobile Responsive
- 2. Make sure your Website Looks Professional
- 3. Make it Easier to Contact You
- 4. Make the Navigation Easier
- 5. Keep the Irrelevant Pages Uncluttered
- 6. Make it Accurate
- 7. Focus on Speed
- 8. Have a proper Call to Action
- 9. Keep a Simple Design
- 10. Don’t Forget Personalization
- 11. Make sure your checkout process is easy
- 12. Incorporate best SEO practices
1. Keep your Website Mobile Responsive With the growing popularity of mobile devices, having a mobile responsive website has become essential for businesses. As per one study, American adults spend more than five hours on mobile phones. If a customer finds it hard to navigate your website on his mobile phone, he’ll abandon your website and move to another one. Thus, for a better user experience, mobile responsiveness is a must for businesses. Additionally, a responsive website improves your SERP rankings, making it easier for users to find your website. 2. Make sure your Website Looks Professional“First impression is the last”Nobody takes an old-looking, messy website seriously. The majority of website design companies insist on making the website look simple yet elegant to look appealing and professional. Your fonts, image size, and font colors should be consistent throughout the entire website.The website photos should be placed properly and should not be squeezed out of proportion. The theme and styling should be the same on all pages, background and text color should not mix up, and text blocks should be in alignment.
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3. Make it Easier to Contact YouIt’s advisable to put your contact details somewhere that’s easier to find, like on the top of your homepage. Additionally, put your social media CTAs in the website header and footer, where they are visible.4. Make the Navigation EasierThe more time a person spends on your website looking for their required product, the more chances of abandonment arise. Your website menu should be straightforward. You can add drop menus for each category to make it easily accessible and organized. Additionally, make it easier to come back to the home page from anywhere on the website. 5. Keep the Irrelevant Pages Uncluttered Additionally, Organize the links logically. This makes the home page look clutter-free and makes it easy for visitors to locate the products or information they want.When you sell more than one product, you want them all to be found. You do not want to use dozens of images on a single page if you are charged by the number of “pages” on your site. Put a few photographs of your bestsellers or most representative items on the home page, and then provide links to the rest of the catalog.6. Make it AccurateConsumers are likely to become irritated by inaccurate information, whether it comes in the form of a wrong phone number, outdated product information, or grammatical errors. It makes the website look unprofessional and gives a bad impression.A nominal mistake in website design can make your days of hard work in vain. Aside from proofreading each page before going live, it is also a good idea to periodically check each page for any updates, especially after you make changes elsewhere.
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7. Focus on Speed Keep your website up-to-date, do not use heavy images, and use a website host with a good bandwidth who can handle your website weight. It goes without saying that nobody likes a slow website. According to Google, if your website takes more than 3 seconds to load, the customer will abandon your site and move on to the next. Therefore, it is extremely important to optimize your website for speed.8. Have a proper Call to Action CTA buttons are extremely important while designing your website. Each page of your website should encourage your visitors to do some actions, such as calling the company, signing up for emails, buying a product, subscribing to the newsletter, etc. However, your CTA should be accurate and easily visible. A wrong or broken CTA can increase the chances of website abandonment.9. Keep a Simple Design Better visuals make the website look more appealing, resulting in high rankings on SERPs.Don’t make your website pop up and hurt the visitor’s eyes. Use neutral colors, texts, and visuals give it a simple yet authentic look. Additionally, add bullet points and short notes to draw users’ attention and prompt them to read.10. Don’t Forget PersonalizationLet’s admit that we cannot add a personal touch like a brick-and-mortar business on the website. However, personalization can enhance the user experience and make the browsing experience seamless for your customers.You can start by greeting the visitors with their names and showing them the relevant products based on their previous searches. Also, you can add a few details about your business and your behind-the-scene teams to provide a personalized touch to your visitors.
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11. Make sure your checkout process is easyCustomers get annoyed if it takes too much effort to place an order. Ideally, your order placement process should be completed in three steps: Select the product, add address details, and make payment.By keeping pages short and including a buy button just below any product description or service, you can make the checkout process seamless.12. Incorporate best SEO practicesLast but not least, you should not forget about the backbone of the business website, Search Engine Optimization. SEO can help you put your business up to the next level. Simply put, the higher your rank on the SERPs, the higher your conversions will become. Invest in getting professional SEO Services and enhance your eCommerce store.These website designing tips will helps to create effective and profitable eCommerce Website.