Website Redesign Checklist One Can’t Afford to Miss

1. Comprehensive Audit for Traffic Analysis

The first and obvious step is to conduct a thorough review of the current status of the site. This brings proper clarity about the pages that need immediate refurbishment. It is here highly recommended to make use of analytic for observing user trends. There are many occasions when the pages often thought to be not-so-relevant deliver unprecedented traffic. These factors come into sight upon doing a thorough audit. Through the process, every single aspect, be it about the factors driving traffic to the concerned site to the audience interest, everything should be figured. This comes handy later in designing an optimized site.

2. Do Competition Analysis

One of the foremost reasons making people do website redesigning is when they feel being outplayed by the competitors. In this context, every meticulous aspect should be followed, starting from the optimization of images to contents. This approach can be perfected upon taking a few of the competitor sites into consideration. Starting from video positioning, website, and content layout, too little things like whether they boast pricing, everything matters.

3. Upgrade the Brand Guideline

Most people forget, but it is absolutely important to have a proper review of the brand guidelines. In this step, every little aspect, starting from the appearance of the font to the color pattern used with the logo, everything is projected well. Other minute aspects include the pattern of using buttons, their proper positioning, and coloring, etc., all do matter. In short, one must have thorough clarity about how the updated version should look like about these aspects.

4. Optimize the Content Approach on The Basis of It

The most important part of website redesigning is updating the content. In fact, it is often suggested to start the process of preparing the contents first. The biggest advantage of this strategy is that it makes things easier to decide about the other aspects, like the color of fonts, design, layout, etc. One simply has to pick the right option as per the mood of the contents. As far as contents concerned, make sure the key aspects like punch lines, titles, subtitles, etc., should be updated and optimized. This time try to make the content precise and specific as possible. These should be easily accessible for the targeted users/viewers. Most importantly, ensure that the content is user-friendly enough.

5. Key Check-Up Points Prior To Delving into The Design

Once the complete analysis and decision-making process is over upon following the above steps, no delay should be made about initiating the design. It is obvious for any venture to have its client profile expanded with passing the time. Hence while updating or redesigning a site, make sure that the testimonies section is updated with newly added clients. Most importantly, instead of just names, make sure that the logos are added as well. It is important to understand that the logos are most trusted than mere names as it can’t be copied or forged. Needless is to say that the final design is essential to be responsive or mobile-friendly.

6. Use Hotspot to Make Things Intuitive

After a moreover design is ready, one should not delay in connecting with loyal users. The good news is that there are incredible tools available that enable site owners to stay in touch with the users. They can be notified thus about how the final design is supposed to look like. The best recommendation would be to make a hotspot link to other pages and recommend the users to get navigated through the same. This helps in figuring out the sections that are not working well. Moreover, a better picture of the user satisfaction level can also be got through it. Once the user feels satisfied, it gives a lot of confidence to the concerned site owner.

7. Make Sure Coding Is Clean and Does Thorough Testing

While delving into to development stage, one thing that needs to be ensured is whether the coding is clean enough and optimized enough from an SEO perspective. Don’t forget about conducting extensive testing prior to approving or launching the final site. Most importantly, the site should be tested on a whole range of devices, not just on those of larger screens.

“Discussed above is indeed the most crucial website redesign checklist essential to be followed. However, with updating technology and evolving demands, the checklist should be upgraded to make sure it’s up to the mark.”