by Mit thakkarThe goal of taking up SEO marketing is to increase the visibility of your web page and attract more customers and visitors to the same. There are different types of SEO strategies, and On-Page SEO strategies are a major part of the suggestions SEO agencies make to clients. To create a wholesome, well-targeted SEO strategy, both on-page SEO and off-page SEO have to be done.
On-page SEO is the process of search engine optimization of the different ends of your business website so that the website ranks highest on the search engine result pages and gives you higher visibility. When on-page SEO is done according to the on-page SEO checklist, keeping different elements in mind, the results are promising and beneficial for the brand. In this article, we discuss the various elements included in the checklist SEO for on-page optimization and how to achieve the optimization goals.
Why is On-Page SEO Important?
On-page SEO is the strategy that deals with on-page elements of your website so that search engines can crawl and index your webpage and improve its rankings. In the sector of search engine optimization, you need to take on-page SEO seriously because optimization starts from your own page, quite like charity starts from home.
According to statistics, 68% of online experiences start with search engines like Google. The SEO strategies offer an approach to show the search engines that there is a higher level of value attached to your business website, so it should be ranked higher. Step-by-step on-page SEO improves the relevance of the business website according to search engine standards, which ultimately makes it more visible to the internet audience.
To be more visible to a real Internet audience, the website needs to be optimized according to search engine guidelines and protocols. On-page SEO strategies are the beginning of your SEO roadmap and contribute the most to your page visibility and reach. In the next section, let us talk about the elements to be included in a technical SEO checklist for the on-page goals.
Elements of On-Page SEO Strategies
When putting an On-Page SEO into action, your team needs to tick off important elements from the checklist SEO. The important elements of on-page optimization are as follows-
Keyword Research
Keyword research is a fulcrum of on-page optimization and content marketing. High-quality content is an important element of the technical SEO checklist that needs to be highlighted. Keywords help in optimizing the content for the target audience so that more people are engaged with the website. According to your competitive sector and product offerings, your team should conduct keyword research from time to time according to Google’s search guidelines and narrow down on relevant keywords to be included in the content.
Optimizing the website according to Google guidelines is important because Google dominates around 85% of the search engine market. There are many websites and tools that your team can use for Keyword Research. When doing the research for keywords and hashtags, always look at the target audience segment and the search words that people are putting in.
Visual Content
After the textual content and the inclusion of keywords, you also need to focus on relevant visual content that makes your website more visible. Images are interactive and play an important role in search engine optimization. The visual content includes interactive images, graphics, and charts, as well as videos that initiate a reaction from the audience.
By using interactive visuals and videos, you give the audience an impetus to interact with your brand and create a relationship. In a time when people find videos very interesting, the website should add video elements strategically to make the website more relatable and intuitive. The visual content offers a great way of messaging, which is simpler than text content. Optimizing images and tags can drive new traffic from image search results on Google and other search engines.
Page Titles
One of the elements that you need to optimize through on-page SEO techniques is page titles. The page titles are highly visible, so they need to be optimized so that they send out the right message and attract visitors. The title tags are the first elements that are visible on the search engine results. These are taken seriously by search engine crawlers and audience members.
At a time when people have a limited attention span, you need to optimize the title tags of your website so that the webpage is highly visible and relevant. One of the on-page SEO techniques for search engine optimization is to use the right kind of focus keywords and incorporate the keyword in the title content very naturally for good results.
Headers
In the process of search engine optimization, you need to include header tags in the content. The headers or body tags that are used help organize the content for the audience. This way, the website has particular sections that help in distinguishing different sections of content and help the audience find the relevant content for themselves. Along with the headers, you also need to include meta descriptions, which are the short descriptions that you need to include in the webpage.
Although the meta description is not completely relevant to the webpage rankings, it still contributes to improving the SEO rankings. When doing page SEO optimization, you need to pay attention to these small inclusions to make the webpage stand out. Meta descriptions can also be used in the social media content you post to support the webpage content.
Also Read: Local SEO Checklist To Rank High Locally
Image Alt text
The Image Alt text is the element that you can add to the optimized images included on the webpage. The image Alt text is the detail that describes the image in the best way possible for the Google crawler. Image alt text is important because it helps in creating important image search results for the search engines. The use of image Alt text and its optimization can help the audience discover your website through images. You need to add the alt text to the image in order to highlight them in the search engine algorithm.
Structured Markup
The structured markup or the structured data is also a relevant process to search engine optimization because it marks up different elements of the website so that the source code is easier to find for the search engine and to track the website so that the audience can easily find the same website.
The structured markup is the element that creates featured snippets and knowledge panels so that websites can be easily read and visible to users. The use of structure markups in the website ensures that your website content shows up in a neat manner on the web. The use of structured markup and other elements can also fall under the radar of technical SEO. The use of structured markup and other elements can create a coordinated flow between on-page optimization and technical SEO.
Page URLs
The SEO agency also has to do on-page SEO for your page URLs. The Page URLs that your website uses should be simple and easy to remember. Page URLs are useful because they maintain your site hierarchy and are consistent in the creation of subpages, posts, and different types of pages that are internal to the webpage. The page URL can be edited and opted in such a way that it includes an important focus keyword and stands for your brand.
Internal Linking
The SEO agency can also take up the use of internal linking for the webpage and proper SEO strategies. The internal linking process is one of the very successful on-page SEO techniques that are used. Internal linking is very important as it links other helpful pages with keywords and other important words on the webpage.
The internal links can lead the users to other pages of your website so that they can take appropriate action and interact with your brand properly. The internal links increase the value of your website and make Google recognize that your website is relevant so that the SERP ranks can be better. By exploring the internal links, the audience can explore different parts of your website and discover different parts accordingly.
The longer time the audience spends on your website, the better recognition it gets from Google crawlers and other tools. The more time Google crawlers spend on the website, the higher the website ranks on the SERPs. This way, Google is able to gain more information about the website and know it better so that it can organically boost your page ranks.
Also Read: Most Effective B2B Marketing Strategies and Checklist
Mobile Responsiveness
When taking the elements of on-page SEO optimization into consideration, you also have to take mobile responsiveness into account. The mobile responsiveness of a site attracts more users organically because the website is made for mobile phones and is more accessible to users. People these days use mobile phones to access the internet and surf through multiple web pages.
Laptops and desktops have been replaced by mobile phones as the go-to devices. The mobile responsiveness of the site attracts more people and engages them through small screens. The small screens of mobile phones are extremely powerful in building relatability for the brand. The site should be optimized to be adaptable and readable on mobile phone screens. The mobile-friendly sites are ranked higher on Google’s ranking as people search for things with mobile phones and tablets.
Many companies are now taking a mobile-first approach so that a higher number of people can interact with the website and a user base consolidates. A responsive design of the website is the right approach for applying most on-page SEO techniques as well as design rules. This approach helps your brand achieve the goal of search engine optimization very easily.
Site Speed
Another element that Google and other search engines take into consideration while crawling over-optimized websites is site speed. These days, people have very short attention spans, and they look for highly responsive, high-performance websites that load fast. The navigation of the website should be smooth, and the load speed should be exceptional.
When a highly responsive and high-performance website is visited, the user likes to interact with it and remains engaged for a longer time. A higher site speed is also an advantage that gives you a sure-shot edge over your competitor brands. People will always prefer to visit and use the sites that load at high speed. When taking out the SERP ranks, Google takes the nature of user experience into account.
When the site speed is high, the user experience is excellent, and people give great reviews of the site. This improves the Google ranking of your website. Site speed is a major driver of website traffic, lead generation, and conversion of a brand. These days, official business websites are portals of connecting with the audience that drives the brand’s popularity. The business website needs to be high speed and high performance with low downtime to foster a positive and successful brand-user relationship.
There are many tools that can check for the website speed and show you the reasons why your website is not up to the mark. Your team can use a paid tool or a free tool to monitor the site’s speed.
On-Page SEO Checklist
Now that we know about the many elements that should be taken into consideration for on-page SEO let us look at the tips that are included in the on-page SEO checklist.
- Make sure that a focus keyword is included in your page URL so that the URL is recognized by the Google crawler so that your website is easily ranked and displayed on SERPs. The keyword related to your product can also act as an easy reminder of your brand when people search for it.
- Optimize the page title so that the page title sends out the right message related to your brand. The audience should recognize and connect with your brand right from the start when they see the page title and header tags. Your page should have the right header tags that include strategic keywords and phrases so that people can associate these words with your brand and return to the page.
- In the page copy or the content of the website, the content team needs to add relevant keywords strategically to ensure that the content is crawled on very easily. The page content needs to be relevant and in trend with topical subjects so that the audience finds it relevant and useful.
- Make a point to include images, graphics, and other visuals in the website content to make the content interactive. The use of interactive and relevant visuals ensures that Google image search also crawls over your website and improves the overall SERP rankings.
- The content team should also add a meta description for the webpage and the articles that are listed in your brand blog section so that people can be directed to your brand website through the displayed meta description and other details. The use of structured markups and featured snippets can also be used to give the website a definite structure and layout that appeals to the search engine and the audience. The featured snippets and meta description should include relevant information about your brand.
These are the points that should be included in the SEO optimization checklist defined for the strategy.
Conclusion
These are some of the minute points of a technical SEO checklist that should be kept in mind when devising and implementing an on-page SEO strategy for your brand. A good technical SEO agency can help you devise a comprehensive SEO strategy for your brand. A good on-page SEO strategy devised by a good SEO and digital marketing consultancy like Midas Touch Infotech can help your brand reach your technical and on-page SEO goals. On-page SEO optimization can create a great, interactive website that can attract an audience and convert leads into users.
