Suppose you have launched a website that shows your brand colors, high-definition design layouts, and beautiful unique animation. Is it enough to make your brand visible? Well, a well-maintained brand website combines responsive web design principles along with its branding to ensure its online presence.
People generally focus on brand logos, creative design elements, relevant ADs, and other marketing elements to promote their brand through their website. However, branding is way different than this.
So, website design services in India follow an effective brand strategy such as logos, typography, and brand images along with colors to attract more visual presence when customers first visit a branded website. So, for branding, a planned web design plays an important role in attracting your target audiences.
The Foundation: Understanding Website Purpose And Planning
Let’s discuss the purpose of a website design and how a website design agency does proper planning to design a website.
1. Purpose Of Website Design
In a simple word, the purpose of website design is to show your online presence. A well-designed website shows your product’s response to potential customers. With the rising website industry, there is an expectation that the number of websites will increase up to 28.7 mn by the end of 2024.
So, it is crucial time to build your website impactful for your customers to perceive your brand and create more customer engagement by providing credibility and security to your platform by following the basic principles of web design.
2. Strategic Planning
For effective website design, a proper strategy can be followed for proper branding. Haphazard design elements and ordinary website data-driven criteria can not make your proper brand promotion. Rather, they create troubleshooting in your website’s performance.
Let’s consider the principles of effective web design to properly create strategic branding.
3. Know Your Target Audience
For effective website design, knowing your target audience is the first strategy of your website planning. To know your audience, search for your audience’s demographics and insight into their preferences, behavior, social presence, etc., which will help you design the website and add graphics as per your user’s needs.
4. Define Your Business Goals
For more user engagement, you should define your goals as per the user-centric strategies, from defining the navigation facilities providing your business objects to creating a positive user experience.
5. Define Your Content Strategy
A proper content strategy is one of the major design principles in web design. To achieve the content strategy, you should design relevant content that should match the user’s search preference and, for visualization, improve SEO optimization and improve multi-media to know the user’s response to your products.
6. Create Responsive Design
You should design your website that should be mobile-responsive, and also responsive to many devices and other browsers. Other criteria for a responsive website design are adaptation to screen sizes and resolutions for effective user experience.
Also Read: How The Importance Of Web Design Influences User Experiences
Design Simplicity: Less is More
Simple web design is one of the major principles of good web design practices. A simple and well-navigable website provides clarity about what is the purpose of the website. In terms of design prospective the power of simple web design avoids complexity, improve visibility for potential customers.
While talking about overloading, a simple web design layout provides a better understanding of the products during heavy data traffic across various devices. Thus, a simple web design prioritizes the site’s UX improvements to increase functionality under any load situation.
Navigation And User Experience
While talking about simple navigation, a combination with the F-shape pattern for better readability works best when designing a branded website. For a better UX experience, an F-shaped pattern is important because it provides great comfort, prioritizes content optimization, and better scanning results for usability.
So, to optimize the F-shape pattern into your website you can take the help of Midas web design service that will help you in organizing your content writing by including the important information should place at the first page and other relevant content should be layered accordingly.
F-shaped principles of web design focus on cutting unnecessary parts and providing proper headings as well as their subheading for easy navigation and leading to great user experience by increasing engagement.
Optimizing Visual Hierarchy And Grid-based Layouts
To establish a great visual hierarchy, web designers emphasize the following rules.
- In the first step of basic principles of web design for the visual hierarchy, study balance and alignments of design layout.
- Then, learn about hierarchy elements such as color, shape, and typography.
- After that, find out the necessity of the design layouts that affect the user experience.
- Then, start designing wireframes and gather feedback from other web developers to improve your website design.
Another design layout that explains web design principles is grid-based design. The type of design layouts are recently booming in creating branded websites. In a simple word, the layouts follow a specific graphic language to create a proper order of elements for better understanding by the end-users.
Some of the popular grid-based designs are Block grids for arranging elements vertically; modular Grids consisting of rows and columns, and many more to optimize your website in a professional manner.
Content- Communicate Effectively With A Visible Language
For effective communication through a website, you have to follow three major criteria among the five principles of web design such as:
1. Effective writing
Effective content writing has several parts to cover, such as knowing your target customers, defining your sales goals and their purpose, deciding your content type, then writing appropriate headlines, making your content scannable, and improving user engagement.
Other aspects of effective writing include writing mobile-friendly content for better response. Also, focus on the adaptability to different browsers, devices, screen resolution, etc.
2. Visual Content
When we talk about what is web design principles, then, one thing that comes to mind is a website that has lots of pictures or videos inside the page layout. Well, for effective branding or promotion, visual content is the best for improving visibility.
It is a marketing strategy to promote your brand through visual contents by adding different high-definition images, videos, GIFs inside your website layouts for better visual appearances and backlinks.
3. Color pallet
For effective branding of your website, choosing a proper color pallet determines your brand’s significance. UI designers combine different colors as per your brand logo and product specifications.
Then, finalize a color that perfectly builds a visual foundation to maintain brand consistency and make your website visually aesthetic for better user satisfaction.
Also Read: Exploring The Best AI Tools For Website Design In 2024
Accessibility: Making Your Website Accessible For All
For greater accessibility, the UI/UX designers follow the universal design approaches with inclusive practices. Let’s discuss how to create a universal design and its inclusive practices.
Creating Universal Design
One of the major principles of web design prioritizes a universal design layout to create an environment or provide services that work for everyone. The 5 principles of web design for the universal approach are-
Designing products that suit all ages, abilities, and different sizes. That means the provide products or services are flexible enough to avail by each ability.
- The next universal design focuses on simple UI to enhance easy navigation by all users, providing minimal but important features in design layouts.
- Your design should have a layout for each product’s precise descriptions under visual elements. It helps customers understand the features of the provided products and purchase them in less time.
- Enhance the undo option to prevent users from making any mistake while viewing or purchasing a wrong product. This built-in safety option is highly necessary to avoid unexpected results and question the website’s credibility.
- Lastly, design the layouts with proper spacing and add visual elements in the layouts in particular spaces for better visual appearance. You can create different categories to avoid more touchy appearances.
Inclusive Practices
Another approach to make your brand’s website accessible for everyone is practicing inclusive design. Both UI and UX designers follow inclusive principles of effective web design while designing a high-quality branded website to avoid any kind of bias.
For effective inclusive practices, the testers must have to consider the below measures such as:
- Design a website that should not damage vision or hearing capacity and also does not affect cognition ability.
- Limitations should be allowed to prevent users from fully emerging with the products or services directly.
- Promote computer literacy and make sure the website is not affected by low internet connections.
- Create the design language that benefits any type of age group, geographical region, and gender group.
- Avoid any kind of socio-economic issues that reflect on your site.
Ultimately, inclusive web design follows the universal design approaches to design the website that can be accessible for everyone across the region.
Technical Aspects Of Web Design
For showing your online presence through your brand’s website, improving technical aspects is one of the key principles of web design. To achieve this, you must keep an eye on two things such as:
1. Load time
It is true that a faster-loading site attracts more user engagement. So, to make your site optimized at a faster speed, the web designers consider the following criteria:
- Select a good hosting service that can effectively manage your website’s performance, including loading speed. Avoid purchasing cheaper quality hosting service.
- Compress your product images for faster loading. You can change the file format, which will automatically resize the images to small sizes.
- Avoid many redirections to prevent unnecessary HTTP requests that may lead to an increase in loading speed.
Cash cleaning is one of the effective methods to speed up the loading speed of the webpage. You can also check your browser’s history for faster page loading speed. - Remove all the unnecessary characters and elements from the HTML or CSS files to minimize the page loading speed.
- Avoid unnecessary plugins and improve your CDN or Content Delivery Network to make it stronger to reduce page loading speed.
2. Mobile Friendliness
Responsive web design principles focus on designing the website to be mobile-friendly and providing the best response. As per market data the smart phone industry size is standing at 1.51BN USD that will increase to 1.85 BN USD by 2029. So, websites that are mobile-friendly will perform better in the competition.
So, to make your site mobile-friendly, you should follow the following factors:
The UX of your site should focus on easy navigation.
Make sure to add your content consistently.
Add all the mobile features such as location, improve download speed, optimize SEO, etc.
Also Read: 10 Essential Web Design Trends You Can’t Ignore in 2024
Adhering To Web Conventions and User Expectations
The design principles in web design for brand promotion focus on conventional web design in two ways:
- For increasing UI of the site, the web designers use effective UI convention practices for easy recognition, reducing the learning aspects and improve accessibility of the site’s features.
- In order to minimize the thinking of users on how to easily use the site’s features, the improved robust UI convention elements such as the navigation menu, search functionalities, easy design layouts, forms, and call-to-action buttons are well optimized for easy accessibility and brand promotion.
Testing And Iteration: Ensuring Brand Consistency
Testing and iteration are among the principles of web page design that will promote brand consistency. So, to achieve these, the following factors need to be covered such as:
- Always test your site as early as possible and repeat it multiple times. It will enhance the content updating as per the users’ needs and monitor the user’s engagement in website products.
- Another way of successful iteration is to integrate feedback loops to track the insights of customer’s behavior and their responsiveness towards your product that will help you in optimize your product as per their need.
Transform Your Web Design With Consistent Branding Today!
A consistent website branding not only improve your site’s optimization but also can improve your online presence with greater user satisfaction.
So, to manage your website’s performance and promote your branding, you can hire a website design agency that has a better understanding of web design principles that will assist you with your business profits.
So, design your website from a reliable source to optimize your brand’s promotion and leverage more customer satisfaction practices now!