In today’s hyper-competitive ecommerce space, visibility equals profitability. Whether you’re selling skincare products or smart home devices, being found on search engines is no longer optional, it’s essential. That’s why understanding and implementing the right ecommerce SEO best practices can mean the difference between a thriving online store and a struggling one.
A recent BrightEdge study revealed that 43% of all ecommerce traffic originates from organic search. That’s nearly half of your potential customer base coming from SEO before you even spend a single rupee on ads.
If you’re serious about growth, hiring an experienced ecommerce SEO consultant or aligning with a dedicated SEO team should be on your roadmap. But before that, it’s crucial to understand what good ecommerce SEO looks like and how you can implement it. Let’s explore the best SEO practices for ecommerce that every store owner should prioritise in 2025 and beyond.
Why Ecommerce SEO Best Practices Matter
⮩ Builds Long-Term Visibility
➢ SEO creates consistent traffic that doesn’t rely on paid ads.
➢ Higher rankings lead to increased brand awareness and authority.
➢ It’s a sustainable growth engine that compounds over time.
⮩ Improves User Experience
➢ Fast-loading, responsive websites keep users engaged.
➢ Clean architecture helps both customers and search engines navigate efficiently.
⮩ Boosts Conversions and ROI
➢ SEO attracts high-intent users actively searching for products.
➢ Improved user journeys lead to higher conversion rates and better ROI.
Key Ecommerce SEO Practices Every Store Owner Should Follow
⇒ Optimise Category Pages
❑ Add keyword-rich descriptions with strong CTAs.
❑ Use SEO-friendly URLs for filters and subcategories (e.g., /mens-shoes/sneakers).
⇒ Encourage User Reviews & Ratings
❑ Display verified reviews to build trust and increase CTR.
❑ Add structured data to showcase star ratings in search results.
⇒ Create Unique Product Descriptions
❑ Avoid using manufacturer-supplied text.
❑ Write benefit-driven, engaging descriptions tailored to your audience.
⇒ Build a Solid Internal Linking Strategy
❑ Interlink related products, categories, and blog content.
❑ Use descriptive anchor text like “best running shoes” instead of “click here.”
⇒ Use Schema Markup
❑ Add product, breadcrumb, and review schema for rich snippet eligibility.
❑ Improve visibility with FAQ schema for common customer queries.
⇒ Optimise for Voice Search
❑ Include natural language queries and conversational phrases.
❑ Implement FAQs and voice-targeted schema to appear in spoken search results.
Also Read: Ecommerce SEO Tools: Why They Are Essential for Online Growth
Keyword Research for Ecommerce Websites
➥ Identifying High-Intent Keywords
✦ Focus on transactional keywords like “buy air fryer online” or “best noise-cancelling headphones.”
✦ Use tools like SEMrush, Ahrefs, or Google Keyword Planner.
✦ Discover long-tail and voice-friendly keywords to capture niche traffic.
➥ Keyword Mapping for Category & Product Pages
✦ Assign unique keywords to each page to prevent cannibalisation.
✦ Use modifiers such as “best,” “cheap,” “discount,” or “price.”
✦ Map broad keywords to category pages and long-tail queries to product pages.
➥ On-Page SEO Optimisation Techniques
✦ Crafting Optimised Meta Tags
✦ Create unique meta titles and descriptions per page.
✦ Use your focus keyword early in the title (e.g., Ecommerce SEO Best Practices 2025).
✦ Add a compelling CTA to boost click-through rates.
➥ Optimising Product Pages
✦ Include keywords in product titles and subheadings.
✦ Use benefit-led, scannable content blocks.
✦ Add FAQs and schema for enhanced SERP presence.
➥ Improve Image SEO
✦ Use descriptive alt text and filenames with keywords.
✦ Compress images using tools like TinyPNG or WebP format.
✦ Optimised images improve load speed and accessibility.
Technical SEO Best Practices for Ecommerce
➢ Website Speed and Core Web Vitals
● Implement caching, lazy loading, and a CDN.
● Minify JavaScript/CSS for faster load times.
● Google recommends under 3 seconds for page loads.
➢ Mobile-First Optimisation
● Use responsive design for all devices.
● Test performance using Google’s Mobile-Friendly Tool.
➢ Site Architecture & Navigation
● Maintain a logical hierarchy: Home → Category → Subcategory → Product.
● Use breadcrumb navigation for better indexing and UX.
➢ Handling Duplicate Content
● Apply canonical tags for similar products.
● Block filtered URLs from indexing via robots.txt or meta directives.
● Use 301 redirects for out-of-stock or discontinued pages.
Also Read: The Top 10 Ecommerce SEO Company in India to Boost Your Store’s Visibility
Building Authority with Link Building & Content
⇒ Internal Linking
❑ Pass link equity between key pages.
❑ Link from blog posts to top category and product pages.
⇒ External Link Building
❑ Collaborate with influencers, publishers, and bloggers.
❑ Run PR campaigns to earn quality backlinks from relevant sites.
⇒ Content Marketing for Ecommerce
❑ Create buying guides, how-tos, and product comparisons.
❑ Align content with seasonal events or trending products.
Measuring and Improving Ecommerce SEO Performance
⮩ Tracking Metrics That Matter
⮚ Use tools like Google Analytics 4 and Search Console.
⮚ Track impressions, CTR, bounce rate, conversion rate, and keyword rankings.
⮩ Continuous Improvement
⮚ Refresh outdated product pages regularly.
⮚ A/B test meta titles, headlines, and product descriptions.
⮚ Re-optimise top-performing content based on current keyword trends.
How to Choose the Right Ecommerce SEO Company for Your Online Store
Finding the best enterprise SEO agency or ecommerce SEO partner requires clarity. Here’s what to look for:
● Define your goals: traffic, revenue, or brand visibility?
● Decide between full-service ecommerce SEO services or specialist support.
● Choose a provider with proven success in your industry.
● Look for a long-term strategic partner, not a short-term vendor.
A reliable ecommerce SEO company will customize their strategy for your brand, audience, and product catalog not offer a one-size-fits-all template.
Looking for Ecommerce SEO Experts Who Drive Real Conversions? Let’s Talk.
In 2025, success in ecommerce will belong to brands that think ahead, optimise early, and invest in sustainable growth strategies.
Partnering with the right team for your ecommerce SEO services in India can help you tap into organic traffic that keeps converting month after month.
Pick one of these best practices and start implementing today. Whether it’s optimising your product pages, refining your category structure, or adding schema, every step counts. 2026 will reward those who prepare now. Focus on community-first experiences, long-term trust, and visibility that compounds. Let’s build ecommerce brands that don’t just survive, they lead.
Mit Thakkar
Mit Thakkar, CEO of Midas Touch Infotech and a recognized LinkedIn SEO influencer, possesses extensive expertise in branding, website development, and digital marketing. He excels in transforming ideas into impactful digital strategies.
