Communication with the audience is important for all the businesses that run and want to make profits. For every business, there will be an audience and target customer segment. Any brand has to first communicate with the audience to attract potential customers before making a move to sell their products. Among the modes of communication, you cannot ignore the power of visual communication which happens through types of graphic design and images.
Whether it is a hyperlocal business or a global one, you cannot ignore the power of graphic design and the correct use of images and videos To represent the company and its products. According to studies, around 55 percent, or more than half, of the branding for a company is visual in nature. What happens with visual elements and graphic design is that images give clarity to the users as they perceive images better. The visual elements stand out and convey information in a better way than text. This is something that is important for every business.
Different Types Of Graphic Design
When we think of graphic design, the first thing that pops up in our minds is how images and motion graphics are used in marketing. However, graphic design is far more branched, and there are different types of graphic design that people use. For example, companies use graphic design services in India for visual identity design and branding. This includes the selection of branding theme colors, typography, logo design creation, etc.
A massive sector where different types of graphic design are used includes advertising and promotions. Graphic design services create images and videos for use in advertising campaigns that help drive sales. In fact, 50 percent of marketers admit that visual content is a pivotal tool in the advertising they run for brands. The graphic design services that designers offer also include the creation of UI/UX designs for websites and apps. These are some of the most used services in the design sector. Understanding these services and design sectors helps you choose the right company and tool for any graphic design project that might be needed for your company.
1. Visual Identity Graphic Design
Let us focus on the way visual identity design works for brands. Among the 10 types of graphic design, this particular sector is important and probably where every brand starts from. The use of graphic design services can be to reinforce the image and visual representation of a brand. If you are starting a company, how do you visualize the brand that it will grow into? The logo, brand style, theme, fonts, and special brand elements are all part of the visual identity.
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The logo of the brand, the visual identity, the brand name as represented on the theme, the logo, and other stationery used in and outside of the company are all part of this sector of graphic design. The types of graphic design services include logo design and redesign, influenced by current logo design trends. The average human brain takes about 400 milliseconds to process and remember a logo design. So, the graphic designers have to create a very unique and beautiful logo for the brand. The stationery, like business cards that employees use, is also part of visual identity. Overall, a graphic designer creates the brand style guide, which reflects on all kinds of visual communication.
2. Marketing & Advertising Graphic Design
Among the types of graphic design services, the major ones are marketing and advertising graphic design. Graphic design, images, and videos are used to promote a business and its products. A majority of people in the world are visual learners, and the use of images in marketing makes the campaign interesting.
Whatever information you want to send out to the audience through the campaign is much more effective when it is conveyed through visual elements. Visual content garners 94 percent more views than text-only campaigns or brand announcements. More people notice images and engage with them, helping in achieving the goals of advertising. People also deem that visual content or balanced content with text and images used generously is more shareable.
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Different types of graphic design include the design of banners and hoardings that brands can print and put up in the physical space. This is a traditional approach. However, today, there are also ways in which brands use digital banners and hoardings. For this, you need different types of graphic design services. Designers also create brochures and flyers that can be distributed among users and leads to promote the business. A major chunk of the graphic design services are also targeted towards crafting social media ads so that the brand increases its reach and visibility.
Also Read: Top Graphic Design Tools for 2024: Enhance Your Creativity & Workflow
3. User Interface (UI) Graphic Design
Among the types of design in graphic design, a very crucial one is the use of UI or user interface. These days, brands and users interact with each other through websites and apps. The user gets first-hand experience of what the brand really is through the UI graphic design and layout. The visual appeal and interaction that the user has with the UI determines the level of UX and how users perceive the brand. Different types of graphic design merge to create the final output of the UX design. UI design is important as more than 88 percent of visitors do not return to the site or the app if the UI is not excellent.
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The graphic design elements that the UI and UX designers create are made to design interactive media like icons, action buttons, infographics, and website flows for brands. The designers also create a range of design elements to include in the creation of websites and applications. The websites and applications are the digital products that the brand offers. These, including desktop and mobile sites, need to be highly responsive and interactive.
4. Publication Graphic Design
The types of design in graphic design also include creating illustrations and graphics for digital and traditionally published content like books, magazines, ebooks, and epub files. Illustrations, whether done traditionally or digitally, give more scope to the designer to be creative and create scenes that describe the story or cover of a publication.
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The designers who specialize in illustration and book cover design often focus on creating detailed designs for books, magazines, and ebooks. A lot of designers also work with newsletters, reports, and catalogs that brands have to send out to the stakeholders and users. Such published content is often circulated by millions and makes the design very famous.
5. Packaging Graphic Design
10 types of graphic design services also include product packaging design. Brands who have to sell products and focus more on the quality of the product also put a lot of thought into the packaging of the product. Product packaging is crucial, and for this, a company usually has an in-house team of designers or hires a company that can create the product packaging from scratch. Product packaging is tricky to get right as it has to protect and store the product safely.
It also has to come through on the elements of visual branding as it represents your brand. Every product packaging should be customized to reflect the brand that sells it. The design also needs to be eye-catching so that people can grab it with just a glance. The packaging and the emotions it reflects are part of the user experience you provide. The designer has to pay attention to the kind of product, its purpose, and the target audience before designing the packaging.
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Major areas in which product packaging design plays a huge role are the food and beverage industry. The packaging is created in such a way that it attracts people but also keeps the product fresh. Similarly, designers have to create detailed designs for retail products that are usually sold in stores and supermarkets. These days, designers are going a step ahead and creating an unboxing experience for users so that they can feel satisfied with owning a product. For example, smartphones, clothing brands, and even food brands are going for the unboxing experience to offer something bigger to the users.
6. Motion Graphic Design
If you ask how many types of graphic design are there, then the answer is that graphic designs are evolving. The graphic designs that you can get at a reputed company also include motion graphic design. The global market of motion graphics is growing at a pace of 12 percent, and businesses are eager to include motion graphics in their marketing and branding. Motion adds another layer of interaction to the image. Designers can create interesting graphics with the clever use of GIF tools and motion plans. A designer who is also an animator can help you with motion graphics.
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There is an increase in the popularity of social media gifs and animations because people want to use interesting things to communicate. The use of animated motions in advertising, social media ads, and other areas is also why this type of graphic design is so popular these days. Brands also use motion graphics to create brand intros and outros when there are video marketing opportunities. From animated icons and logos to flows, designers are well-versed in the creation of motion graphics for various purposes.
7. Environmental Graphic Design
When using different kinds of graphic designing services, the focus has to be both on digital as well as physical spaces. If your brand has a beautifully presented digital front but its physical arena is not well designed, then it fails to deliver the best to its users and leads. Therefore, environmental graphic design is important.
A designer who specializes in environmental graphic design is one who also pays attention to the experiential and visual aspects of the physical space so that it is improved and has a more beautiful representation. The process of environmental graphic design focuses on real-life spaces and industrial design so that the company can represent itself well to actual people. Interior design, signage design, and other areas are included.
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The designing of an office space or store according to the brand theme is an excellent example of how environmental graphic design works. Moreover, the design of signs, way-finding boards, and exhibits are also some of the services that brands might need.
8. Art and Illustration for Graphic Design
In the areas of design, the use of artwork and original creative ideas is important. Art and illustrations add colors and character to many things. From publishing companies to clothing companies and media houses, a lot of businesses need the services of an art and illustration designer to a great extent. Many brands use custom artwork to highlight their products and reflect originality in their products. Only a designer who understands the brand and the audience can create designs that are unique and customized. The illustrations are often put with text to enhance a brand message or some kind of communication. For example, in poster designs, illustrations and artwork are used to create infographic images.
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Designers who provide art and illustration design services use their artwork to enhance a brand’s products and campaigns. For example, illustrations are often used in books and magazines to add a visual aspect to the story. Books that are completely visual, like children’s books, need the use of original artwork. Moreover, such designers also create unique designs for graphic T-shirts and printed merchandise. Illustrations can find their way into brand communication, such as posters and brochures.
9. Corporate Graphic Design
Within a company, there are many areas where graphic design can be used to enhance the process and its output. As much as the types of graphic design used to create external communication and promotions, to maintain brand consistency, it is important to use graphics in corporate representations and communications. Internally, there are many things and digital portals that companies use that can be improved with the use of graphics. The use of graphics in internal communication gives the corporate company a special advantage of being a brand to its employees, too.
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Corporate graphic design comes through in internal branding materials like notepads, memo sheets, pens, diaries, pen holders, bottles, and other stationery. The reports and newsletters that are circulated from time to time in the flow of corporate work are also part of this graphic design sector. The designing of presentations, reports, and any other internal communication with branded elements helps reinforce the brand in front of workers and stakeholders.
Also Read: Top 10 Graphic Design Companies in Ahmedabad
10. Typography-Based Graphic Design
What are the different types of graphic design also include the use of typography to convey a message so that the textual elements and the graphics blend together. Typography is a unique element that can be a bridge between graphics and text. With the right kind of font and typographic play, you can create a smart design that is also very unique. Many designers specialize in using typography to convey a message in a minimalistic way.
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What are the types of graphic design possible with typography? Typography can be important for all kinds of brand design and is a part of the brand style guide. In the creation of customized logos on products and platforms, designers use typography. Typography is also used on websites and even on printed materials meant for brand promotions. Designers usually use bold and unique fonts to make such designs possible.
Enhance Your Brand with Key Graphic Design Insights!
There are 10 or more types of graphic designs that can help your brand grow. How many types of graphic design does a graphics design company in India offer as a service? This is a question that you should ask before hiring their team of designers. An experienced designer with skills in visual design, typography, environmental and interior design, and corporate branding. A good designer is one who can mix different styles to deliver what is needed for a brand. You can also think about having a native design team in your company if graphic design is a major part of your day-to-day workflow.
Mit Thakkar
Mit Thakkar, CEO of Midas Touch and a recognized LinkedIn SEO influencer, possesses extensive expertise in branding, website development, and digital marketing. He excels in transforming ideas into impactful digital strategies.
