SEO Ranking Factors 2022: You Must Follow Them

Google is by far the most popular and widely used search engine with over 200 ranking factors. It dominates the search engines, with 5.14 billion searches taking place every day. Thus, it becomes essential for brands get themselves listed on Google’s search engine result pages.Search Engine Optimization is the key factor for getting listed on SERPs. But, the SEO algorithm keeps regularly changing, making it hard for the SEO team to keep up with all the latest changes. As hard as it may sound, it is essential for brands to implement all the latest changes in SEO to get better rankings on Google’s first page.Let’s explore the latest SEO ranking factors that can help your brand get higher rankings.

Also Read:- SEO for Start-ups: An Ultimate Guide for Website Optimization

Table of Contents

• 1. High-Quality Content
• 2. Backlinks
• 3. Search Intent
• 4. Website Loading Speed
• 5. Mobile Responsiveness
• 6. Keyword Optimization

1. High-Quality ContentHigh-quality content is a key player for any SEO strategy. It attracts new visitors and increases the organic traffic on the website. If you have unique, informative, fresh, and engaging content on your website, Google will rank it higher on its search engine page results.In its latest change in the algorithm, Google pays more attention to content quality. No matter how good your website is, if you do not have engaging content, Google will not give your website higher rankings.When it comes to Google’s content criteria, Google requires original, unique, fresh, and valuable content with sufficient length (1890 words) and well-organized and constructed content in order to give it higher rankings.2. BacklinksBacklinks are the second most important key player in SEO strategies. They are an important part of the ranking algorithm as they are the way Google crawlers find your website in the first place. Content and backlinks are like the key and lock of SEO strategies, as web pages without backlinks do not get any organic traffic. High-quality and authorized backlinks imply that your content is trustworthy. If you add high authority website backlinks in your content, Google will consider your content as authorized, and you can increase your chances to get higher rankings.3. Search IntentSearch intent refers to the term for what users are looking for. In simple words, what user type in search engine is considered as search intent? From Google, every keyword is different, thus, you have to understand the reason behind the search queries.Additionally, search intent varies based on content format and styles. For example, if you search “how to make a pie,” the first search result you’ll get will be a video. Thus, if your brand has a few pieces of content that can be virtualized, you can do that and add those keywords in order to get better rankings.Also, search intent shows users’ intention for searching their queries. For example, if a customer is looking to buy something or they are looking for a how-to guide. By matching your keywords with the search intent, you can provide relevant content to your audience and get better rankings.

Also Read:- 12 Effective Tips For Building An Amazing E-commerce Website

4. Website Loading SpeedDid you know if your website takes more than three seconds to load, users will abandon it?Well, it is true. Website loading speed is one of the most important factors for higher rankings on Google. With the new algorithm, Google will check the website loading speed, responsiveness, and how much does it take to load an image and font.Google wants to provide its users with the best and fastest user experience. Therefore, if your website takes more time to load, Google will not consider it, and you may lose your rankings. There are many online tools available that can help you analyze your website, check your website speed, display mobile and desktop speed, and give you suggestions to optimize your website and make it faster. 5. Mobile ResponsivenessNowadays, the majority of people use mobile phones for searching queries and online shopping. In the mobile dominating world, Google is determined to provide its users with the best browsing experience through mobile phones.Therefore, if your website is not mobile responsive, Google won’t bother to list it to its search pages. Thus, if you want to boost your business and get new visitors now and then, make your website mobile-friendly so that your customers can stay connected with your brand through their convenience.6. Keyword OptimizationLast but not least, keyword optimization plays a vital role in SEO strategy. Keywords are the bridge between you and your customers; it helps them find your website through search engines. Thus, it is extremely important to use the correct and relevant keywords in your SEO strategy.To make your website keyword optimized, you need to focus on a few things, such as title tags, Meta descriptions, image ALT texts, LSI keywords, and anchor texts. Additionally, make sure that you are avoiding keyword stuffing. Otherwise, Google will consider it spam and avoid your website.That’s all.Here are the latest and import SEO ranking factors that you can implement in your marketing strategy to get higher rankings on Google’s SERPs and expand your business. For the best results, you can hire Professional SEO Services and craft an outstanding SEO strategy that will make you stand out in the market and boost your profits.Read and plan all of the above ranking factors one by one, and get your website ranked on Google SERP first page.