You’ll find amazing eye-catching advertisements about lots of products everywhere you see. Some brands take the advertisement to the next level. But do they always work? That is the question all digital marketers ask themselves while creating digital marketing strategies that can help them quickly increase conversions.Here are 15 workable marketing tips that all small business digital marketing consultancies apply to get the best conversion rate and increase their revenue.Let’s take a look.Table of Contents
- 1. Aim for Zero Position
- 2. Create Content for all Funnel Stages
- 3. Co-brand Content with Brands
- 4. Build Communities
- 5. Micro-influencer Marketing
- 6. Let’s examine other Social Media Platforms
- 7. Contextual Targeting
- 8. Video Advertising
- 9. Podcasting and Audio Streaming
- 10. Design Mobile-friendly Emails
- 11. BIMI Email Standard
- 12. Allow Users to Interact With Your Emails
- 13. Internet of Things (IoT)
- 14. AR/VR Technology
- 15. Conversational AI
1. Aim for Zero Position The snippet appears on the first page of Google’s search engine result page (SERP) on the top of organic search results.You can see an immediate increase in your click-through rate (CTR) if your content ranks at position zero. Despite the apparent benefits, there is plenty of competition, so here are a few pointers:
- Create headlines that answer WH-type questions (what, when, why, who, where, and how).
- Write instructional content.
- Make the content in a list format.
- Address frequently asked questions about your niche.
- As voice searches grow in popularity, more people are looking for information on the go. Provide conversational content that addresses these micro-moments.
2. Create Content for all Funnel Stages Content that has good rankings on Google but has a high bounce rate or low average session duration could be suffering from the expectation mismatch effect meaning your content does not meet the expectations of the searcher who lands on your site with intent. The common mistake marketers make creating TOFU content but neglecting to create content for the middle and bottom-of-the-funnel.Consider diversifying your content mix in terms of formats and topics. To improve your content marketing efforts, combine infographics, videos, podcasts, and text. Make your content more in-depth so you can convert visitors into prospects and prospects into customers.3. Co-brand Content with Brands Publishing co-branded content simply means collaborating with another brand to create a piece of content. Companies can use it for advertising their expertise and creating brand awareness. Research reports and topic primers can be created, webinars can be hosted, videos can be produced, podcasts can be created, etc.Co-branded content can help you do targeting the last two stages of the funnel. And by utilizing content repurposing, you can boost your distribution efforts by leveraging different content creation processes.4. Build Communities Social media provides native group features that can be used to build communities. As communities/groups are close-knit, they provide a sense of exclusivity to their members and allow brands to engage one-on-one. In addition to creating channels in Slack, brands can invite community members to engage in discussion.5. Micro-influencer MarketingMacro-influencer marketing is ebbing as consumers prefer to trust and expertise over clout. Furthermore, brands have realized that micro-influencer campaigns are a sensible investment. Experts in their niche who are perceived as trustworthy micro-influencers are well-known experts in their niche. Because the influencer and your offerings are in the same niche, there is no mismatch between audience and message. As compared to mainstream celebrities, micro-influencers also prove to be relatively less expensive.
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6. Examine other Social Media Platforms Facebook, Twitter, Instagram, Pinterest, and LinkedIn are major social media platforms that have become saturated. As a result of the constant brand noise on these platforms, users may become less receptive to brand messaging in the future.Diversifying their social media mix requires organizations to evaluate other platforms and see how they can benefit from them. Identify other relevant platforms in your niche where you can gain exposure.7. Contextual Targeting Contextual targeting displays ads according to the content of a web page. Using this method, you can reach out to an audience who might already be interested in your product. Keywords are the main driving force behind traditional contextual targeting. By using machine learning-based targeting to analyze the meaning and sentiment of a website when placing ads, semantic targeting is able to increase the relevance of the ads.8. Video Advertising With video consumption habits on the rise, video is not going away anytime soon, and marketers should prioritize video advertising.The digital marketing space is dominated by Facebook and Google. Video marketing has two main players: Facebook itself and Instagram, and Google has YouTube. According to Salesforce’s Digital Advertising 2020 report, brands spent 44% of their advertising budgets on Facebook, Instagram, and YouTube.9. Podcasting and Audio Streaming Depending on your requirements, companion ads, ad pods, and pre-and mid-roll ads offer distinct benefits.Podcasting and audio streaming apps have opened up new channels for marketers to reach their audiences. You can automatically place ads in podcasts and other digital audio streaming programs if you use programmatic audio.10. Design Mobile-friendly EmailsA mobile-friendly email isn’t limited to a responsive design. If possible, arrange the words in your subject lines so that they will drive clicks. Put the most impactful words at the beginning of the subject line. Here’s how you can create mobile-optimized emails.
- Keep it simple. Maintain a hierarchy of content. Don’t bury the important information under the design.
- Make it easy for receivers to find your call-to-action (CTA) button.
- Don’t overload your email with too much content.
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11. BIMI Email Standard BIMI stands Brand Indicators for Message Identification. Many brands have already implemented the BIMI standard. The file is stored on your sending server as a text file. Users will be able to distinguish legitimate brand emails from fraudulent ones by using this standard. It displays the brand logo next to your email in the inbox.12. Allow Users to Interact With Your EmailsEmail marketing should not be treated as a passive channel. By adding surveys or polls to their emails, companies can make their emails more interactive or shorten the length by using carousels. A creative mail will have a more opening rate and encourage users to interact with the brand.13. Focus on Internet of Things (IoT) The Internet of Things has provided great possibilities for retail marketing by improving the personalization aspect of shopping. Geofencing marketing allows marketers to take advantage of the Internet of Things. When an IoT device enters a geofenced area, specific rules are executed when the device crosses the virtual boundary.14. AR/VR TechnologyAR/VR can reproduce real-life experiences and can be used to simulate different scenarios. Additionally, you can evaluate how to use it as a gamification tool while implementing it in your strategy.Brands have already adopted AR/VR technology to improve customer experience through its immersive nature. In order to keep users on social media platforms, AR platforms have created filters and lenses.15. Conversational AI Even though digital assistants and chatbots are not new anymore, many brands fail to take advantage of their potential to improve marketing results. A chatbot or digital assistant can provide content, assist with purchases, provide customer support, book tickets and make reservations, etc.As voice search becomes ubiquitous, marketers need to implement conversational AI tactics in their marketing strategies.That’s all. Hopefully, these tips will help you curate your digital marketing strategy and enhance your visibility. However, if you feel overwhelmed by this, you can always hire a digital marketing specialist who can make things easier for you.Ensure with all the Digital Marketing tips that will help you to curate your digital marketing strategy and enhance your visibility.